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Reactivation Campaign

June 07, 20254 min read

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No Ads, No Cold Leads—Just Fast Wins from Past Clients.


Launch a 5-Day Reactivation Campaign That Turns Past Clients Into Sales

You Can Do This Yourself; Here’s the Playbook

Most service businesses think they need to spend money on ads to achieve quick sales. But here’s the truth: you don’t need a new audience. You need to wake up the one you already have.

A reactivation campaign is the fastest, cheapest, and most overlooked way to generate instant cash flow. You can launch it this week. We’ll break it down step by step and share tips, hacks, and even AI-powered shortcuts to make it smarter and faster. Want us to handle it for you? We’ll show you how that works too.


What’s a Reactivation Campaign?

A reactivation campaign is a targeted outreach to past customers who haven’t bought or booked in a while, usually 3 to 12 months. These clients already know you, trust you, and likely had a good experience. They just need a reminder that you exist and a reason to come back.

Why It Works:

  • No cold traffic; you’re not building trust from scratch.

  • It’s 5 times cheaper than acquiring new clients.

  • High engagement with open rates between 30% and 60% and conversion rates between 10% and 20% depending on the offer.

“Most service business owners are sitting on thousands in dormant revenue—they just don’t know how to activate it.”


How to Build a Reactivation Campaign That Converts in 5 Days

Step 1: Pull the Right Segment

  • Export your client list from your CRM. Filter out:

  • Clients who haven’t purchased in 90 to 365 days.

  • People who were happy customers, not high-maintenance or no-shows.

  • Make sure emails and phone numbers are up to date.

⚡️Pro Tip: Use a tool like NeverBounce or Dropcontact to clean your list fast.


Step 2: Build a No-Brainer Offer

You’re not trying to convince strangers; you’re reminding loyal clients why they loved you.

Winning offers include:

  • "We Miss You!" discount (10% to 20% off)

  • Loyalty bonuses (free add-on or upgrade)

  • Limited-time bundles (2-for-1 or VIP-only pricing)

  • Priority scheduling (“Jump the line this week only”)

⏱ Hack: Add urgency—5 days only. “Book by Friday” works like magic.


Step 3: Write Copy That Sounds Human

You’re texting an old friend, not sending a corporate blast. Make it:

  • Short (“Hey Jamie! We’ve missed you—come back this week and save 15%. Only good ‘til Friday!”)

  • Personal (use name, past service)

  • Clear CTA (“Reply YES to book,” “Click here to schedule”)

SMS Subject Lines That Work:

  • “You still around?”

  • “Quick—before this disappears”

  • “Your name came up… so we did this 👇”

🔥 Ninja Hack: Use humor or emojis—but keep it tasteful. People open what feels real.


Step 4: Send It Everywhere (Without Spamming)

Your multi-channel approach should include:

  • SMS – Fastest opens (98%+), instant action

  • Email – Better for details, images, links

  • Phone – Best for high-ticket or relationship clients

  • DMs – Works if you’ve got active followers

⚙️ Automation Hack: Use tools (like Max Volt Pro AI Suite) to pre-schedule everything in one dashboard—SMS, email, DM—all connected to your CRM.


Step 5: Follow-Up Is Where the Money’s Made

Don’t stop after one message. Here’s your 5-day sequence:

Day 1 - Launch offer (SMS + email + DM)

Day 2 - Light reminder (“Did you see this?”)

Day 3 - Add social proof (“3 people already rebooked—want in?”)

Day 4 - Ask a question (“Quick Q: still interested?”)

Day 5 - Final day urgency (“This ends at midnight…”)

💬 Bonus Tip: Use “missed you” energy instead of hard sell. It feels warmer—and works better.


Supercharge It with AI Automations

Want to go full autopilot? AI automations + CRM integration = effortless sales machine.

With Max Volt Pro, you can:

  • Auto-send personalized messages via SMS, email, and DMs

  • Use AI chat agents to respond, answer FAQs, and book appointments

  • Track every click, open, and reply in one dashboard

  • Re-run the campaign quarterly with one click

Coolest Feature: AI can insert last service used, appointment date, or even custom recommendations based on service history. That kind of personalization used to take hours—now it takes seconds.


Case Study: $9,325 in 5 Days from Past Clients

Business: Renew Aesthetics (MedSpa)
Offer: $50 off injectables for returning clients
Channels: SMS + Email + Phone Follow-up


Results:

  • 47 rebookings

  • $9,325 in sales

  • 6 new Google reviews


    Quote: “We hadn’t contacted these clients in over a year. Within two hours, bookings started coming in.”


✅ Do It Yourself—or Let Us Do It for You

This whole playbook? You can run it on your own—this week. All you need is a list, an offer, a little hustle, and a system to send and follow up.

But if you want the whole thing:

  • Built for you

  • Automated across all channels

  • AI-powered for scale

  • Full Strategy

  • AI messaging

  • Fully automated to run Quarterly or bi-annually

  • Comprehensive reporting

book a free demo with Twenty Volt to see the Max Volt Pro AI Suite in action and let us turn your dormant client list into instant cash flow.


Twenty Volt excels in providing AI-driven automation solutions designed to help small and medium-sized businesses (SMBs) streamline customer acquisition and enhance management processes.

Twenty Volt

Twenty Volt excels in providing AI-driven automation solutions designed to help small and medium-sized businesses (SMBs) streamline customer acquisition and enhance management processes.

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